Ep 1 Introduction | The Fifth Castle

2 October 2020

Ever wondered how others see you and your brand and. Hello, friends, and welcome to the Fifth Castle, a weekly show where we learn to see your business through your clients eyes and work to make it irresistible to them. My name is Arek Rainczuk and I'm coming to you from the Five Castles Portraits studio in Belgrave, Melbourne. This is the first-ever episode of the Fifth Castle, and I'm very excited to be here and have you join me for this exciting adventure.

I'm not sure what the future holds, but I'm determined to make it better than the past, especially the 2020. For a while now, I was trying to find a way to share some of the things I learned from working with some amazing business owners, constantly thinking about my own business and endless time spent in training and researching the topics I'll be discussing with you in the future episodes. I was always fascinated by the way our clients see us, and I'm constantly improving the way I present myself and my brands to my potential clients before and throughout the experience with me.

The Fifth Castle show was born out of the urge to go out and help people make their businesses unique, exciting and irresistible. I've seen what works and what doesn't. I've heard the stories and seen the results. And I'm here to share some of those with you. Every week we will be diving in and exploring an interesting topic related to marketing and simple things we can do to enhance our presence and how we are being perceived by our clients. We'll talk about some of the things you haven't considered before, things that may you may already have a strong opinion on.

But I would love to hear your feedback and suggestions for future episodes. So don't forget to subscribe on YouTube. Follow me on LinkedIn like and comment on the video. And I will personally be reading all of your submissions. I want the episodes to be sweet and quick as I don't like the fluff. So let's get some of your questions answered right away. You are probably wondering where my accent is from and it's coincidentally from the exact place I was born in.

That is Poland. And just as my background, I spend my 20s in the lab getting my master's and PhD in genetics only to take my lab coat off and pick up a camera. And for the last 10 years, I've been a professional portrait photographer and in the last five years, I've been working closely with a number of amazing businesses in Melbourne, helping them build trust and attract clients with authentic photography. Recently, I included cinematography to the storytelling elements to my offer and help passionate business owners make an even bigger impact on the world.

I'd like to invite you to tune in the next week for the first proper episode of the Fifth Castle as we will be discussing the role of stock photography on your company's website and collateral. And I'll see you there.